- User-centered: Designed with a clear understanding of users, their goals, tasks, environments, and context of use, using user-centered design methods.
- Usable: Interfaces will be easy to use, enabling users to find the information they need and complete tasks successfully.
- Accessible: Digital products will be inclusive, ensuring usability for everyone, regardless of physical or cognitive ability.
- Trustworthy: Experiences will feel familiar and recognizable as a Government of Alberta product, ensuring users' security and privacy.
- Modern: Digital experiences will meet present-day user expectations and preferences for aesthetics and interaction.
- Diverse user group: Real users from different demographic, behavioural backgrounds, and geographical regions within Alberta that will experience the problem or benefit of the product.
- Inclusive testing: Users with various physical and/or cognitive abilities, literacy levels, and tech savviness.
- Device variety: A diverse range of devices that reflect users' preferred choice when interacting with government services.
- Tasks: Activities that cover tasks and service process from end-to-end.
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